We pitched for and won the chance to design Christmas and January sales campaigns for the Red Bull online shop.
We brainstormed different concepts, evaluated them for potential impact and feasibility, and then developed two concepts to pitch.
It was my role to plan the two different customer journeys, considering how to harness Red Bull’s online and offline channels to improve brand awareness as well as increase revenue in the pre and post Christmas trading periods. I also made low fidelity wireframes and worked collaborately with the visual designer to create the concepts.
Although our favourite concept revolved around key moments in Red Bull sporting events over the last twelve months, our alternative gift-finder concept was selected by Red Bull.
The gift-finder performed above expectations, leading Red Bull to keep the gift-finder functionality permanently available on the Shop website.